Today, virtual currency trading is widely accepted in China. Billions of RMB in virtual currency is being traded online, and this amount increases by 20% every year. There are two major types of virtual currency. The first type of virtual currency is offered by instant messaging and portal-based issuers. Examples of such currency include Q Coins from Tencent, U Coins from Sina, POPO Gold Coins from NetEase, and Baidu Coins from Baidu. Q Coins is the most popular virtual currency in China because Tencent’s instant messaging software QQ dominates 90% of the market in China and has four times the users of MSN. Starting in May 2002, users can purchase Q Coins with RMB at the exchange rate of 1:1. Tencent has always prohibited users from selling back or exchange Q Coins for real money. Tencent’s original intention was for users to spend Q Coins on Tencent operated websites. However, the popularity of Q Coins has projected Q Coins beyond Tencent’s control and Q Coins are now being trade for real money and used as an online payment system.
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